eDriven Solutions

Why does CRM concern me?

Great question and I get asked this many times.  First, let’s compare this to an accounting system.   Every business by now understands the full benefits of an accounting system and important role it plays in telling you the present and past tense of your business in order to make decisions and spot trends.   However, what about the future tense of your business? CRM provides you with the outlook of the future, so you can change the outcome of the present.

CRM also provides you with a tool to help you retain key customers.  Ask yourself these questions;  when was the last time your sales team or yourself spoke with your top 10 customers?  Do you have documented, from each employee, the history of phone calls, emails, letters and meetings every with each client? Do you have an instant view of your sales pipeline from all your sales rep?  Do you know how many new leads/prospects you received this quarter and how many are now sales? Do you know how many deals you lost by each competitor and why?     These are just a few questions that CRM can answer.